| By Tom O'Leary
For some, it’s e-mail marketing software; for others, it’s customer relationship software; and for many, it’s bulk e-mail software. The fact is; software that allows personalized e-mail messages to be sent to unlimited lists or groups is a godsend in the Small Business community. Seldom do software packages deliver such cross-functional capabilities so affordably.
Users of GroupMail have one thing in common. They want to reach a large audience in a personal and targeted way. Public relations professionals might import lists of journalists or editors of e-zines into their email. Marketers, on the other hand, would use demographically segmented lists when using the product. Some companies even use it to send SMS messages to field reps around the country. GroupMail allows communicators of all kinds to send content efficiently to large, segmented groups, ensuring privacy, so that each recipient receives a personal one-to-one communication. If you communicate online, bulk email software is the best-value investment that you can make.
Let’s take a closer look at how different professionals use GroupMail software:
Marketing: Newsletters, contests, anniversary and birthday greetings, etc.
Advertising: New product announcements, up-selling campaigns, etc.
Customer Service: Surveys, polls, announcements, technical support, etc.
Public Relations: Press releases, company announcements to customers, etc.
Operations: E-mail to SMS messages for reminders, memos, updates.
Bulk e-mail software is a versatile application that makes a communicator’s life much easier! It’s the wheel of the 21st Century. Most transportation requires at least two wheels though; unless you’re a good unicyclist!
To be effective with your e-mail communications, you need to measure the results of your e-mail campaigns. How many people in your lists are opening your mail? How many are clicking on the links inside your message? What links are they clicking on? The second wheel in online communications is email metrics. Luckily, Infacta offers an incredible service alongside its GroupMail product. GroupMetrics takes care of all of your opt-in/opt-out requirements, and makes it easy to see what recipients are doing with the message you sent out.
With these two wheels of online communication, you’ll be cruising smoothly on the windy road of success. |
