| 9/19/2006 |
8 Tips to Improve Email Communication in the Tourism Industry |
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Success in the tourism industry requires attention to personal and professional relationships. Customers often balance business and pleasure in this environment. Business trips are so much better when the creme brulee was to die for, and even house wine seems at its peak when it celebrates a big deal. |
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| 8/29/2006 |
Interview: Monitoring the Social Networking Scene |
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An Interview with the founders of BeNetSafe |
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| 8/16/2006 |
Internet Marketing Guide: 7 Free Online Marketing Tools for Small Businesses |
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A successful online presence requires effective Internet marketing. Some businesses spend fortunes on Internet marketing, and it can be a very costly exercise. Fortunately for small businesses, there are a number of free, high-quality tools available today to get them started. |
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| 8/4/2006 |
What Good Copywriters Do to Optimize Their Words |
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Copywriting is a skill that must be practiced. When writing in competition for an audience, it simply is not enough to provide quality content. First, you must attract readers to your piece. Here are four tips that will almost always drive traffic to your content and turn browsers into readers. |
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| 7/28/2006 |
Email Newsletters: Turning Passive Subscribers into Active Readers |
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Our email inbox is not dissimilar to a search results page. The screen fills up and we select several items from it to investigate further. So how do you ensure that your email newsletter is one of those items selected? Here are 3 tips to turn your passive subscribers into active readers. Because getting it there just isn`t enough. |
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| 7/21/2006 |
Interactive Marketing: Creating Conversations |
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One of the most significant changes in the marketing industry is that consumers are demanding more dialog with their product and service providers. In responding to such demands, marketers and advertisers are also hoping that consumers reciprocate by creating conversations about their products and services |
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| 7/7/2006 |
Email: The Bridge to New Technology |
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There is no denying that the new technologies which are growing like weeds across the Internet make online communication more efficient and interactive. But how does new technology reach critical mass and get used by the majority of Internet users today? |
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| 6/27/2006 |
Emarketing Strategy: Keeping Pace with your Online Customers |
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It is an exciting time to be involved in emarketing. Traditional marketing practices are evolving to keep pace with the growing number of online consumers of information, products and services. What are the best ways to reach them? |
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| 6/22/2006 |
Emarketing: Everything Except a Shortcut |
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Emarketing is not a one-click operation developed by some tech guru to make traditional marketing obsolete – or marketing easier for that matter. It might be true that emarketing allows small businesses the opportunity to connect with larger markets; but it requires the same amount of effort that traditional marketing does, if not more. |
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| 5/31/2006 |
Mastering Metrics: From Click to Conversion |
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One thing that all marketers share is their penchant for measuring things. How many people responded to a certain creative campaign? Did more people click through on our email newsletter after we changed from HTML to text? What was the conversion rate on our new landing page? The bottom line is that measuring the results of marketing campaigns is important. |
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| 5/30/2006 |
Interactive Marketing Essentials for Small Businesses |
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In order for small businesses to compete with larger players today, they must embrace interactive marketing and online communication strategies. Fortunately, it is possible for small businesses to engage in effective interactive marketing campaigns without exhausting their budget. |
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| 5/8/2006 |
RSS Mail: Collective Content Distribution |
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Creating your content on various platforms, and distributing it across multiple channels is the most effective way of reaching a wide, relevant audience. Of course doing so takes time, effort and money; or at least it used to. Integrating RSS and email makes communicating across multiple distribution channels a breeze. |
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| 5/4/2006 |
Pushing the Pull: Email and RSS Marketing Integration |
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The recent integration of Infacta`s email marketing software with the Nooked Really Simple Syndication (RSS) service is bursting with value for publishers and marketers. At times, however, technology-based advances take some time for non-technical end users to digest and understand. Let’s take a look at how this integration of email and RSS will take your marketing strategy to the next level. |
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| 4/28/2006 |
10 Tips for Writing Effective Employee and Customer Attitude Surveys |
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It is extremely important to know what our customers, employees, affiliates, re-sellers, suppliers, and prospects think about our company, products, services and relationships. To assume that we understand our internal and external customers thoughts and behaviors is perilous. So what prevents us from asking them directly? |
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| 4/27/2006 |
Newsletter Subscriptions: Do you have permission? |
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Recently, a customer asked if it would be ok to send an initial newsletter subscription invite out to a list of email recipients that he had. Would it be considered spam? Unfortunately, there is no longer an easy answer to such a question. The CAN-SPAM Act makes sending email that you think is legitimate slightly complicated. |
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| 4/21/2006 |
10 Reasons to Conduct Online Customer Attitude Surveys |
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Conducting online customer attitude surveys is one of the most effective ways to get the feedback that you need to make good business decisions. What are the attitudes, behaviors and perceptions of the people in your market? Years ago, finding the answers that you needed required significant effort, a sizeable budget and a dedicated team of market researchers. |
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| 4/19/2006 |
A 2006 overview of internet marketing |
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Traditional marketing strategies have become devalued as internet marketing professionals claim that their own evolution makes traditional practice outdated and ineffective in comparison. They have been saying it for years, but only recently are we seeing a mainstream shift of concentration and revenue from traditional marketing to online or internet marketing platforms. |
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| 4/11/2006 |
Email Marketing Strategy: Newsletter Tips |
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For many online marketing practitioners, email newsletters are an important part of their online marketing strategy. Here are 10 tips to make newsletters an effective part of your email marketing strategy: |
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| 4/6/2006 |
Online Surveys: Getting Feeback in 5 Easy Steps |
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Relevant content is a trestle between you and your customers. Without it, you will not convince your market to listen to your message. But what is relevant? Who determines it? How do you find it? In order to know what is relevant to your customers, you have to engage in dialogue with them. Making assumptions about what they need today based upon what they consumed in the past is misleading |
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| 3/28/2006 |
Getting Started With Email Marketing: Part 1 |
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In this series, we will provide an overview on email marketing, offer tips to help make your email marketing campaigns more successful, review the tools necessary for effective email marketing and expose email marketing mistakes to avoid. |
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| 3/28/2006 |
Getting Started With Email Marketing: Part 2 |
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In this section, we will provide some tips to help make your email marketing campaigns come alive. With so many e-mails traveling around the Internet, it is important to give yours something extra so that it stands out from the crowd. Here are 12 email marketing tips to help your email marketing campaigns have a greater impact on your audience. |
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| 3/28/2006 |
Getting Started With Email Marketing: Part 3 |
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In this section, we will discuss the tools needed to run effective email marketing campaigns. Effective email marketing requires a set of tools to create, distribute, manage, measure and analyze each campaign. Namely, online marketers rely on email marketing software, websites, email tracking services, databases and web analytic services. |
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| 3/28/2006 |
Getting Started With Email Marketing: Part 4 |
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In this section, we will discuss some common email marketing mistakes to avoid. Albert Einstein said that one definition of insanity is doing the same thing over and over again and expecting different results. Yet, many email marketers continue to make some of the same mistakes time and time again. Insane, right? |
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| 3/22/2006 |
3 Effective Ways to Establish Trusting Email Subscriber Relationships |
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FACE IT - we live in a world full of information and growing distrust. Just take a look at the email publishing industry. There are several hundred thousand email newsletters. We are also aware of the problems with SPAM and Internet fraud. For these and many other reasons, people are reluctant to give their email address or personal information to publishers. |
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| 3/2/2006 |
Online Marketing: A Code of Ethics |
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Everyone with an online presence wants to drive traffic to their site. Whether we use Search Engine Optimization (SEO), e-mail marketing, online public relations, advertising, social networking or buzz tactics; we all want Internet users to see our message and take action of some sort... |
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| 2/23/2006 |
Customer Support: Make it Personal |
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I recently requested information about a product that I found on a website. I was very interested in the product, and my query was very personable, specific and genuine. Here is the response that I received: |
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| 2/14/2006 |
3 Tips to Improve Conversion Rates |
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CLICK-THROUGH RATES ARE INSTRUMENTAL in determining how effective your invitation to your audience is; but ultimately, the bottom line for communicators is to convert invited audiences into action of some sort...Here are three tips that will hopefully convert you into a champion of conversion. |
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| 2/10/2006 |
Why RSS Will Never Replace Email |
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REALLY SIMPLE SYNDICATION (RSS), which is anything but simple for the average, non-technical punter to implement on their own website, is a wonderful tool. I read my RSS feed every morning to keep pace with updated content from all of my favorite websites...but RSS will never replace email! |
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| 2/2/2006 |
Designing Databases to Support Email Personalization |
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YOUR DATABASE IS THE CORNERSTONE of your email strategy. It simply is not possible to communicate with your audience unless you have a database with details of your contacts. Regardless of what database you use to store contact information, it is important to think of its functionality when populating it with content. |
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| 1/27/2006 |
How to Build Effective Email Subscription Lists |
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BUILDING A SUBSCRIBER LIST IS IMPORTANT for anyone using email to communicate with customers. But compiling an effective list is even more important. Online consumers demand relevance, so list builders must focus on building large, highly-relevant lists rather than just gathering a bunch of email addresses. |
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| 1/20/2006 |
Email Strategy: A Blueprint for Success |
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WOULD YOU BUY A HOUSE that was built without a blueprint? Probably not. Well, you should not engage in an email campaign without a clear strategy either. Every successful business effort is driven by a strategy – an elaborate and systematic plan of action. Without one, you are shooting in the dark. Sure you might hit something, but you will also miss a lot. |
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| 1/19/2006 |
Is the Superbowl So Super for Advertisers? |
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ADVERTISERS ARE SPENDING A WHOPPING $2.5 million for every 30 seconds of air time during the Superbowl this year. Considering the expense required to produce the ad in the first place, it would be safe to say that feature films have been produced for less. Approximately 134 million of us will tune in. But how many of us will see all of the ads? |
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| 1/16/2006 |
HTML vs. Text: The Debate is Over |
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Email marketers have been debating Text vs. HTML methods of email delivery for years. The text camp believes that text-based emails ensure compatibility with all recipients, even those who can receive HTML but disable images in their email client. HTML advocates feel that their message falls flat without some HTML design incorporated in the campaign. |
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| 1/16/2006 |
5 Tips for Effective Email-to-SMS Messages |
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The ability of communicators to send email-to-SMS messages responds to the flexibility demanded by customers today. If your message requires a timely response, it might fail to meet your needs if sent only to your customers email address. |
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| 1/3/2006 |
SMS Messaging: How is Your Text Life? |
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With almost 2 billion global mobile phone users, text messaging is one of the most widely used communication platforms today. Considering that Internet users are hovering around the 1 billion mark, the rapid growth of Short Message Service (SMS) over the past 5 years is very impressive. |
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| 12/12/2005 |
Recruitment Relationships: Communicating Effectively with Clients and Candidates |
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Effective communication is the cornerstone of the recruitment business. As the bridge between employer and employee, the recruiter communicates regularly with their clients and potential candidates. Any recruitment professional understands the amount of correspondence involved during a recruitment campaign. |
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| 12/5/2005 |
The Relevance of Group Email |
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Email continues to evolve, and group email software developed today allows users to manage and distribute their communication much more effectively than in the past. One important development in email software is its ability to personalize content for each individual in large mailing lists. |
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| 11/17/2005 |
The Evolution of Email |
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Once considered the killer app, email is now thought of by some to be outdated, like the typewriter became when word processing went desktop. Nothing could be further from the truth. In fact, email has evolved along with the Internet, adapting to the needs of modern communicators. |
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| 11/7/2005 |
Email Marketing: 3 Lines of Success |
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Every email marketer strives to optimize her results with each campaign. There is nothing more frustrating than investing your time and effort to send a great message to a strategically relevant list and being met with open and click through rates below expectations. So how do successful email marketers get their customers to open the message, click on the link and take action?
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| 11/3/2005 |
Email Deliverability: 10 Steps to Romance ISP Filters |
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I am not a pornographer. I do not push Viagra to harvested lists. I do not have nor do I want to give you 25 million dollars. I am a good guy with a legitimate business who wants to market my services via email. So why do my emails get caught in the ISP spam-filter net? |
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| 11/2/2005 |
Long Vs. Short |
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In a recent split test, response to a long e-mail was 35 percent higher than response (click-through rate) to the short version. In another example, the lift was only 7 percent, but it was a lift nonetheless. I have also done tests where the long and short versions had response rates that were dead even. Here are some things to think about when crafting your copy. |
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| 10/25/2005 |
Permission Email: 5 Key Requirements |
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There is a lot of confusion about who we can send email to these days. Since the emergence of the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003 (CAN-SPAM), which became public law in December, 2003, the lines have only become more blurred. |
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| 10/20/2005 |
Email Subscriptions: Your Website is Your Newsletters Best Friend |
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Most people know that diamonds are girls best friend. Well, it is also true that websites are a newsletters best friend! You can’t have a great email newsletter without a great web site. At least it is very difficult. |
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| 10/18/2005 |
Why E-mail Remains Paramount in an Age of RSS |
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The importance of email in an age of RSS cannot be overstated. Today, we are becoming very efficient with our online communications, providing automated feeds of our website content that can be hand-selected by our customers. Customers appreciate the efficiency that RSS technology provides, and it behooves us to incorporate it in our communications architecture as an added-value service. But, it |
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| 10/18/2005 |
Online Communication in a Soft Tortilla Wrap |
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It’s hard to step off of an airplane at 35,000 feet. But we must (figuratively of course) if we are to understand the rapidly changing developments of modern communications. Change is occurring at a fever-pitch, and I have a very disruptive need to step back every now and then and look at the big picture while in the middle of the flight. So, what’s going on? What’s the buzz for business, and |
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| 10/18/2005 |
Get Your E-mails Delivered! |
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Deliverability is today’s biggest issue for every email marketer. Email marketers today are faced with challenges because of email overload. Many business people often get more than 100 emails per day, with up to 80% of them considered SPAM. Unfortunately, even legitimate emails, subscribed to by recipients, can be flagged as SPAM by sensitive SPAM filters. This can be harmful to your business and |
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| 10/18/2005 |
Small Business, Big Impact: 5 Ways to be a Giant Online |
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Todays online consumer wants small town shopping with big city variety and value. They want interactive, seamless experiences. And they want attention. Because of the ability for small businesses to reach out to millions of customers today, competition with the big boys is not a laughing matter any more. More and more David and Goliath stories are being realized on the Internet. Trading product |
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| 10/18/2005 |
Are You a Syndicated Columnist? How to Make Your Newsletter Work Without You |
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The latest trend in e-publishing is that more and more publishers are using Really Simple Syndication (RSS) to enhance deliverability of their email newsletters or readership of their web sites.
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| 10/18/2005 |
The Wheel of Online Communication: Exploring the Functionality of Bulk E-mail Software |
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For some, it’s e-mail marketing software; for others, it’s customer relationship software; and for many, it’s bulk e-mail software. The fact is; software that allows personalized e-mail messages to be sent to unlimited lists or groups is a godsend in the Small Business community. Seldom do software packages deliver such cross-functional capabilities so affordably.
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| 9/30/2005 |
Internet Marketing Best Practices: Building Your Domain |
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Domain names are the first step in implementing your Internet marketing business plan. Your domain represents your brand. The importance of branding your company in traditional and online marketing cannot be overstated. |
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| 9/28/2005 |
The Psychology of Color in Messages |
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According to psychology.about.com, psychologists estimate that the response to color can account for 60% of the acceptance or rejection of a product or service. When considering color in the context of your message, you must take into account the cultural, gender, and age difference of your audience. |
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| 9/27/2005 |
How to Create Your Own E-book! |
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An e-book is a file or application that can be downloaded from the Internet, allowing readers to access electronic versions of books using computers, Pocket PCs or even mobile phones. The most widely-used e-book extensions are .pdf and .exe files, depending on the software that is used. |
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| 9/26/2005 |
Segregating Your Market: Segmenting Your Message |
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Segmentation in traditional marketing required that multiple, high-cost ads were prepared and implemented in different markets. With email, multiple market segments can be reached and managed with a click, and at no additional cost. |
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| 9/26/2005 |
Online Public Relations: Effective E-mail Strategies (Part 1) |
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Throughout this series, we will discuss how to use email effectively to submit Press Releases, establish and maintain customer relationships and enhance public image. In this part, we will take a look at using email to submit Press Releases. |
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| 9/26/2005 |
On the Move: Communicating with a Mobile Audience |
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For marketers, it’s important to be able to reach this mobile market as it moves around the globe. Because of this new social mobility, traditional geographic marketing isn’t as effective as it once was. We need to market to individuals, wherever they are in the world. E-messaging provides the solution to communicating with this mobile market. |
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| 9/26/2005 |
E-mail Design: When Getting It There Is Not Enough |
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To get people to read and respond to your e-mail, it has to be inspiring them when they first see it. Then, if they are inspired enough to open it, you have a few seconds to inspire them again. This article will show you 5 tips to maximize your chances of inspiring your message readers |
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| 9/26/2005 |
Butterfingers! Email Checklists Save the Day |
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In order to ensure that your e-mail message is ready to send, it is important to develop a final inspection checklist for your business e-mail campaigns. |
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| 9/26/2005 |
E-mail Branding: A Brand New View |
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This article will discuss what do Attributes, Behavior and Circumstances have to do with great brands. |
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| 9/26/2005 |
The Revolution of On-line Advertising |
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Online advertising has changed drastically in the last 10 years. In 1995, banner ad format was predominant. Several years later new online formats appeared such as skyscraper ads. Today, there are multiple on-line ad formats to consider. |
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| 9/19/2005 |
Maximizing Open and Click-Thru Rates |
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In this article we will provide several tips that can help you to maximize your open and click-thru rates. |
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| 9/19/2005 |
Understanding Open Rates |
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Many companies publish a company email newsletter in order to stay in touch with their clients and prospects while other companies only advertise in others’ email newsletters. Everyone has one thing in common – they want their email newsletters opened by as many people as possible. In other words to a have good open ratio… |
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| 9/19/2005 |
Authenticating Your Legitimacy: How NOT To Appear Like A Spammer |
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We’ve all received spam in our inbox at one point or another and it is because people are so accustomed now to delete such emails from their inbox, it is important for legitimate marketers to distinguish their message from the unsolicited junk. |
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| 9/19/2005 |
Email Marketing Software: Selecting the Best Fit for YOU |
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Two-way communication with clients and prospects is essential in building and maintaining lasting relationships and one of the best ways to do this is to have an email newsletter. In order to communicate effectively and efficiently online you need email marketing software. |
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| 9/19/2005 |
In the Red Corner: Traditional vs. E-Marketing |
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To compare e-marketing with traditional marketing efforts, we need to look at cost/benefit, measurement/analysis, and feedback. |
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| 9/19/2005 |
Increasing Newsletter Subscriptions: What’s in it for Them? |
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Incentives and contests are a great way to get new members for your web site or email newsletter. Providing incentives and running contests are both effective ways to increase your subscription rate. |
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| 9/19/2005 |
Increasing Newsletter Subscriptions: Talk the Talk |
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In order for potential customers to subscribe to your newsletter, you must first make them aware that it exists. One way to get more subscribers to your newsletter is to regularly participate in industry-relevant blogs, email discussion lists and web forums. |
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| 9/19/2005 |
Attracting Email Subscribers - Best Practices, Part 2 |
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This is the second half part of the article, Attracting Email Subscribers - Best Practices |
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| 9/19/2005 |
Attracting Email Subscribers - Best Practices, Part 1 |
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If you want to have success with your email marketing campaign or with the distribution of your email newsletter it is necessary to have a good membership base. Here are several techniques to help you attract more subscribers. |
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| 9/15/2005 |
Seven Email Marketing Best Practices |
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This article will explain how these 7 email marketing best practices will help make your next email marketing campaign successful |
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